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Privacy Policy

Updated 02 August 2023

At Marcus School of Motoring, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Marcus School of Motoring, how we use it and how we protect it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at

This Privacy Policy applies only to our online activities and is valid for visitors to and to our online customers with regards to the information that they shared and/or collect in Marcus School of Motoring. This policy is not applicable to any information collected offline or via channels other than this website


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Who are we?

The responsible data controller, with regard to the collection and further processing of your data as described in this Privacy Policy, is Marcus School of Motoring, Dulargy, Ravensdale, Dundalk, Co Louth

Third parties

Third parties, including Facebook, Google, Visitor Analytics may use cookies, web beacons and other storage technologies to collect or receive information from this website and elsewhere on the Internet and use that information to provide measurement services and target ads.

Google Analytics 

This site uses Google Analytics to see how you interact with it. You can learn how Google uses information from this site here. 

Visitor Analytics

This site uses Visitor Analytics to see how you interact with it.

1. Visitor Analytics

Visitor Analytics is a simple website analytics service that measures the traffic on our website and website visitors' general details. We collect statistics like which pages visitors visit and when, where they are approximately located, where they land first or if they are coming from a specific referral, to make our website visitors' experience better.

As a website operator using Visitor Analytics, we process information about our visitors' device type and screen size/resolution, approximate location, browser, OS, IPs, page visits, bounce rate, conversions, conversion funnels, average sessions per visitor, average pages per session, average session duration, time spent on the website and preferably visited content on the website. All this data is pseudonymized and Visitor Analytics will not use the collected data to identify individual users or to match the data with additional information on an individual user.

We do not use cookies to collect this data. Instead, we use the so-called fingerprinting technology that does not require placing any cookies, files or technology on your device. Fingerprinting relies on your device’s technical attributes and combines them to identify your device as a unique device and allow for reliable analytics.


2. Visitor Recordings

Visitor Recordings is an additional feature to Visitor Analytics (described above) in the form of a simple website replay tool that records in statistics where our website visitors scrolled to and what they clicked on our website. We can see this information in playbacks and so-called “heatmaps”. Collecting these statistics helps us to make our website more user-friendly as well as to reproduce and fix technical errors.

Basically, as a website operator using Visitor Recordings, we are using a snippet of tracking code to collect data about our visitors’ journey on our websites, which subpages they visit, what they clicked on, where they moved their mouse cursor to and where they scrolled. All this data is pseudonymized and Visitor Analytics will not use the collected data to identify individual users or to match it with additional information on an individual user.

What information do we collect and how do we use it?

This section of our Privacy Policy describes the categories of information collected by Marcus School of Motoring. We collect this information:

  • Automatically when you visit and navigate our website or use applications downloaded from our website;

  • Directly from you when you register, update your account and/or profile, personalize a product or use our design services, place an order, use applications downloaded from our website or contact our Customer Care team;

  • Indirectly from third parties, including social media websites.

If you are a registered Marcus School of Motoring customer, we link automatically-collected data to the other information we collect about you.

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

Types of personal data we collect:

  • Contact details (your name, address, email address and phone number)

  • Site navigation and usage data (including the date and time you visit and how you use our website and access its contents)

  • Purchase and transaction history

  • IP address, browser settings and related information

How we use it:

  • Maintaining your account

  • Allowing you to log in, navigate the site, and make purchases

  • Fulfilling your order

  • Providing customer service and quality assurance, including sending you service messages, by text, email or call, to update you about your order and its delivery status and invite you to provide us with your feedback about our website, products, services and Customer Care team.

  • Customer analytics

  • Marketing our products and services to you 

  • Improving or personalising your online experience and our communications with you

  • Operational uses, including site optimisation and fraud detection and prevention


Types of personal data we collect:

  • Your password

How we use it:

  • Maintaining your account

  • Allowing you to log in and make purchases using saved payment details


Types of personal data we collect:

  • Payment information (such as credit card or bank account details)

How we use it:

  • Allowing you to make purchases or sign up for a subscription service

  • Storing it for future purchases, but only if you specifically request we store that card information


Types of personal data we collect:

  • Information you add to personalize your products or request design services, such as text or uploaded images

How we use it:

  • Fulfilling your order

  • Storing your personalised products for future use

  • Maintaining your account

  • Customer analytics

  • Marketing our products and services to you 

  • Improving or personalising your online experience and our communications with you

  • Operational uses, including site optimisation, copyright detection, and fraud detection and prevention


Types of personal data we collect:

  • Session replay recordings (such as mouse movements, clicks, typing, and scrolling)

How we use it:

  • Operational uses, including site optimisation


Types of personal data we collect:

  • Contact with Customer Care

How we use it:

  • Providing customer service and quality assurance

  • Maintaining your account

  • Allowing you to log in, navigate the site, and make purchases

  • Fulfilling your order

  • Customer analytics

  • Marketing our products and services to you 

  • Improving or personalising your online experience and our communications with you

  • Operational uses, including site optimisation and fraud detection or prevention

Log Files

Marcus School of Motoring follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.


We may use personal data for other purposes, but only if you have given your consent for us to do so. For example, any information that you provide us with to use in your project.


You have the option not to provide personal data. However, doing so may prevent you from using some of our website features or placing orders for our products. Similarly, if you decline to let us place certain cookies on your device, our website will only have limited functionality (see more information about cookies below).


The website is not meant for use by children under the age of sixteen years old, and children under that age are prohibited from creating an account or otherwise providing their personal data.

Who has access to your information?

We limit access to your information to employees who have a need to use the information and are obligated to protect that information and keep it confidential. 

We may also provide the information we collect about you to other third-party companies, who may, as a service provider, process the information on our behalf, including companies that assist us with:

• Fulfilling or delivering your order;

• Storing and securing data;

• Processing payments;

• Marketing, analytics, and fraud detection activities; or

• Customer service.

Our company is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.  


All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

Third-party service providers may be located inside or outside of the European Economic Area (‘EEA’) and Switzerland. 

The extent of our transfer of your information outside of the EEA or Switzerland is governed by an agreement incorporating the standard contractual clauses in accordance with Article 46 of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the ‘GDPR’).

We may also share your information as required or permitted by law, including to enforce our Terms and Conditions, or to protect our rights or property or those of others. We may also be required to respond to requests from law enforcement agencies, but only if those agencies meet the standards for obtaining personal data consistent with local laws and data protection requirements.

Finally, we may provide your information to one or more third parties in the event of a merger, acquisition, or corporate reorganisation involving us.

How long do we keep your information?

We only retain your personal data for as long as is necessary for the purpose for which it is provided or because we are legally required to do so. 

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

How you can exercise these rights?

You may exercise some of the rights listed above by going to 'My Account Settings' and updating your personal data and preferences.

You can contact our Customer Care team to exercise any of the rights listed above by using any of the methods listed in the Contact us section below.

Even if you choose to unsubscribe to receive any advertising via e-mail, telephone or by post, we may still communicate with you using any of these methods regarding your orders, your account or for other administrative purposes.

To protect your privacy, we may need to verify your identity after we have received your request.

What happens when you submit a deletion request?

After you contact us to delete the information we hold about you, and we verify your identity, we will close your account and erase your information from our systems.

Please note that even when you ask us to delete your data, we may be allowed by law to keep certain information (for example, records of transactions or shipments) and we may still retain anonymous information about things like how customers interact with our website.

After we process your request, you will immediately lose access to the following:

  • Your account

  • Your account login and password

  • Order history

  • Uploaded images

This is a permanent change that cannot be undone.

How do we protect your information?

We maintain physical, electronic and procedural safeguards designed to help us protect your personal data. For example, we use Secure Socket Layer (SSL) technology to encrypt your credit card information when you purchase products through our website. In addition, we train the employees that are involved with the processing of your data such as our Customer Care agents, software developers, data analytics team and operators in our production facility about the importance of confidentiality and maintaining the privacy and security of your information. Our awareness training is tailored to the specific role of a team or department and their involvement with handling your information.

When you establish an account at Marcus School of Motoring, you choose a password to help protect your account information. You should select a strong password and keep it safe by not sharing it with others. 

Cookies and Web Beacons

Like any other website, Marcus School of Motoring uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

For more general information on cookies, please read  All About Cookies.

What kinds of cookies do we use on our website?

Our website uses the following types of cookies:

Essential Cookies

These cookies enable core functionality such as security, verification of identity and network management. These cookies can’t be disabled.

Marketing Cookies

These cookies are used to track advertising effectiveness to provide a more relevant service and deliver better ads to suit your interests.

Functional Cookies

These cookies collect data to remember choices users make to improve and give a more personalised experience. 

Analytics Cookies

These cookies help us to understand how visitors interact with our website, discover errors and provide better overall analytics.

How can you manage which cookies are placed on your device?

On Marcus School of Motoring Website

When you first visit our website on a new device or browser, you are prompted to set your cookie consent preferences. You can manage these preferences on cookie banner.

Using browser controls

The Help menu on the menu bar of most browsers will tell you how to enable or prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer. Please be aware that if you disable or delete certain cookies our website will not work properly.

Third-Party Cookies

When you use our website, you may notice content provided by a company other than us. Also, if you 'share' Marcus School of Motoring content with friends through social networks, such as Facebook and Twitter, these social networks may place cookies on your browser. We have no access to or control over cookies used by these companies or third-party websites. If you’d like to opt-out of cookies created by 'sharing' Marcus School of Motoring content through social networks — such as Facebook and Twitter — we suggest you check those third-party websites for more information about their cookies and how to manage them.

Google DoubleClick DART Cookie

Google is one of the third-party vendors on our site. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL –

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Marcus School of Motoring does not knowingly collect any Personal Identifiable Information from children under the age of 16. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.


Contact Us

If you have general questions about the website, would like to update your marketing preferences or make changes to your information, or would like to exercise your rights to access and control the use of your information, please go to the ' Contact us' page on this website to contact our Customer Care team.


Our data protection officer can be reached at If you have a complaint about our privacy practices, please contact us so we can help address your concerns. You also have the right to lodge a complaint with your local data protection authority.

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